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Visitor and account intelligence

LookingGlass

Turn anonymous website activity into Salesforce-ready account context.

Best for B2B teams with high-consideration web traffic, Salesforce ownership, and a need for cleaner account follow-up.

Learn MoreEnterprise Packet

Problem

Revenue teams can see traffic volume, but they often cannot tell which accounts are showing interest or what should happen next.

Fit

Best for B2B teams with high-consideration web traffic, Salesforce ownership, and a need for cleaner account follow-up.

Outcome

A more practical path from visit activity to account review, routed follow-up, and pipeline conversation.

Implementation Path

Small enough to pilot. Clear enough to evaluate.

01

Install the website pixel and confirm allowed domains.

02

Review enrichment and cache behavior against sample traffic.

03

Route account context into Salesforce, Sheets, or an approved workflow.

04

Tune follow-up rules with sales and marketing owners.

Buyer Questions

Use the brief to qualify fit quickly.

Which accounts are already visiting our site?

Can sales act on the visit context without another dashboard?

How do we separate real buying interest from generic traffic?